Fook Kee Claypot Chicken Rice @ Kampar, Perak

Name: Foo Kee Claypot Chicken Rice Address: 155, Jalan Idris, Kampung Masjid, 31900 Kampar, Perak
Operating Hour: 6pm - 10pm
Facebook Link: https://www.facebook.com/pages/Restoran-Fook-Kee/411937225482997?fref=ts

GPS Coordinate: Latitude - 4.315198 Longitude - 101.152251

                                  

History

Claypot chicken rice was a traditional delicacy originated in Guangdong Province. Today, it becomes the dinner dish in southern regions such as Malaysia, Singapore and China. Depand the customers’ preference, customers can choose to add in with Chinese sausage, vegetables or dried salted fish in order to enhance the taste of the claypot chicken rice.

Traditionally, the claypot chicken rice is cook over a charcoal stone, by this, it added distinctive flavour to the dish. Restaurant FookKee is one of the stall that retains the traditional way of cooking. Restaurant FookKee must be at least 50years old as the current boss is the third generation handle the restaurant. Traditional cooking method is the main reason for Claypot chicken rice of Restaurant FookKee become popular among customers, because it is more delicious and rich taste compare to modern cooking method. It is quite often to see customers waiting in line outside of the restaurant due to the seat were full house.

Feedback from Customers

 1. Shem Mei Lee (23)

-Delicious food serves here, I'm satisfied with it.

 2. Jouee Koh (39)

-Nice claypot chicken rice, chicken was so tender and soft, the rice even softer.
 3. Ong Siang Chee (25)

-It is perfect, definitely will pay my second visit next time.

     4. Ong Sim Jia (34)

-Very delicious, it is worth for the wait.

      5. Loo Zhen Yee (29)

-The taste is above my expectation, I like it very much.

Value Proposition

Last Saturday, we went to Restaurant Fook Kee to take our dinner for assignment purpose, We reached around 6.30pm and the place was already crowded. We quickly settled down at a round table

The boss was busy manning all the claypots.

The ingredients are all freshly bought from market.

Selection is as written on the menu board with two main selection, Claypot Chiken Rice with chinese Sausage and Salted Fish version or just Claypot Chicken Rice. The rest would be a selection of vegetables.

Claypot Chicken Rice also known as Nga Pou Kai Fan.

Again, group photo is a must before we have our meals! =)

Evaluation of the business

Group opinion and reason of selection

After group discussion, we decided to choose the claypot chicken rice which commonly known as “Nga Pou Kai Fan” in Cantonese as our topic. The claypot chicken rice is a must try local dish because it is one of the famous and iconic food within Kampar, Perak. Throughout our researches, there are many shops selling claypot chicken rice in Kampar but the shop that offers the most fragrant and delicious claypot chicken rice is Restaurant Fook Kee. The shop offers the best claypot chicken rice as it is the oldest claypot chicken rice shop which selling in Kampar so the owner possess the recipe of original claypot chicken rice. Another reason is Fook Kee’s claypot is heated by using charcoal instead of gas stove, this makes the rice here very fragrant and cooked to perfection. Thus, we decided to share our opinion with you the best claypot chicken rice that we are tried in Kampar.

Classification of E-commerce

Restaurant Fook Kee is categorized as brick-and-mortar (old economy) organizations that perform their primary business offline and serves customers at physical locations. The tradisional brick-and-mortar business is an offline venture which appeared in business and marketing with the context of “old-fashioned” attached to it.For instance, Fook Kee sells theirfamous claypot chicken rice directly to customers. People in brick-and-mortar business are able to provide better customer service than any other type of operation structures. Moreover, this method can bring a sense of trust and visibility in customers because it shows that the owner of the business is financially stable enough to own a shop. Fook Kee built a strong customer relationship over the years as their loyal customers came back to visit the shops frequently. It also adds an element of professionalism to making Fook Kee become popular amongst customers.

Business models

Restaurant Fook Kee is categorized as brick-and-mortar (old economy) organizations that perform their primary business offline and serves customers at physical locations. The tradisional brick-and-mortar business is an offline venture which appeared in business and marketing with the context of “old-fashioned” attached to it.For instance, Fook Kee sells theirfamous claypot chicken rice directly to customers. People in brick-and-mortar business are able to provide better customer service than any other type of operation structures. Moreover, this method can bring a sense of trust and visibility in customers because it shows that the owner of the business is financially stable enough to own a shop. Fook Kee built a strong customer relationship over the years as their loyal customers came back to visit the shops frequently. It also adds an element of professionalism to making Fook Kee become popular amongst customers.

Besides, a restaurant business model must include a well-considered assessment of the target market of customers and population in the area where the restaurant is situated. Fook Kee located besides Watson and opposite KFC in Kampar Old Townwhere surrounded by many students and old people. Fook Kee has a good business model for its restaurant includes projections about population growth and potential future expansion of the restaurant's customer base.

Lastly, any business model must include both an estimation of necessary star up costs and projections for future revenues and expenses. There are a host of expenses associated with operating of a restaurant. Since Fook Kee is operating over the years, there should be a clear analysis of expected ongoing costs, revenues and profit margin that shows how the restaurant expects to sustain profitability. Amounts and sources of necessary initial outside financing should be clearly laid out in the business model for a restaurant.

The business model lays out that Fook Kee plans to offer in the marketplace, its marketing plan and financial projections that ultimately show ongoing profitability. Again, these are the important elements in a Fook Kee’s business model.

Basic approach used in marketing and advertising

Viral marketing is a web based word-of-mouth advertising through e-mail or social networks. It is based on the potential of exponential customer growth because the existing customers share the goods or services with their friends. Restaurant Fook Kee using this marketing strategy that focuses on disseminating information and opinions by customers about their claypot chicken rice from one person to person. Additionally, this strategy allows customer to share their opinions via Facebook, Instagram, Blogs or else. Thus, like virus, it spreads information successfully on the internet with the immediate communication. It is easy way and inexpensive.

Recommendations using e-commerce

Due to some limitations, we would like to recommend Restaurant Fook Kee by using e-commerce in order to improve the overall performance of restaurant.

Fook Kee is facing a main problem for a long time which is the huge crowd by customers standing to wait for their foods. Based on our experiences, some diners after us have to wait their claypot rice for 30 minutes before they can have their meal. Fook Kee has the longest queue among all theclaypot chicken rice restaurant in Kampar.The wait is mainly because the person who manning the charcoal stoves have a certain quota when cooking different sizes of claypot. So at the time, he might be cooking just the small version so if you’re ordering a large version, there’s when you need to wait.

In order to solve this problem, we would recommend Fook Kee to implement online order service for customers even we know this restaurant is a tradisional restaurant. By using online order service, Fook Kee can advertise or promote on social media and put up its menu online.

Online order service allows customers to order their food through internet before they come to the restaurant to have their meals. They can also order their foods in advanced.So, the staff or worker can help customers to reserve seat and prepare the ingredients earlier as well. This method can save a lot of time, thus the environment of the restaurant will not occupied by crowds. Furthermore, the customers will not waiting outside to pack their foods to be brought home.It will increase the rate of restaurant’s service and customer’s satisfaction.

A short interviews with the friendly 'Boss' of Fook Kee.

THANK YOU GUYS FOR WATCHING OUR BLOG!! =)